St. John’s, NL – Pennecon today launched a refreshed brand, which modernizes its image and highlights its ability to provide integrated solutions, poising the construction and services company for success as it expands its operations across Canada and the world.  

The announcement coincides with a change in the company’s ownership, following the finalization of shareholder Larry Puddister’s purchase of the shares formerly owned by his late business partner Ches Penney. Bringing to fruition the succession plan inked by Puddister and Penney over a decade ago, the buy-out is the first stage of a plan that will see Pennecon transition to employee-ownership.

Pennecon’s new brand reflects the significant growth the company has undergone since it was first established in 1970 as a small paving company with operations localized on Newfoundland and Labrador’s Avalon Peninsula. Since then, it has grown into a multi-disciplined company with over 2,000 employees working in six provinces across Canada.

Complex jobs, challenging environments, and integrated solutions are hallmarks of Pennecon’s new brand, which includes a refreshed logo, new website and related marketing materials. Four newly realigned divisions – Heavy Civil, Industrial, Services & Maintenance, and Marine – are now integrated under a single brand, demonstrating the team’s ability to work together to manage every stage, from breaking new ground to commissioning and life-of-project site maintenance. 

Employees and stakeholders gathered on May 11 to commemorate Pennecon’s new brand by launching a new partnership with the Canadian Mental Health Association of Newfoundland and Labrador (CMHA-NL), at which Puddister presented a $250,000 cheque to CMHA-NL Executive Director Dan Goodyear.

Pennecon remains headquartered in St. John’s, with a regional office in Edmonton, as well as shops and operations throughout Atlantic Canada, and projects sites in Ontario and Manitoba.


“Pennecon is at an inflection point in our company’s history, as we expand nationally and internationally, and set our sights on transitioning to an employee-owned model. Our new brand prepares us for the next chapter by unifying our team, simplifying and strengthening our story, and modernizing our image. I look forward to working with our team at Pennecon toward further growth and success in the future.”

– Larry Puddister, P.Eng, Executive Chairman, Pennecon 

 “Our father founded Pennecon in 1970 and his business philosophy was to work with strong partners. He recognized that Larry’s leadership and engineering skills would guide the company in the next phase of its development, and we wish Larry and his team every success in the future.”

– Gail Penney, President, Penney Group 

 “We are delighted to launch a partnership with Pennecon, which will see our organizations work together to build mental health capacity in our community. Pennecon is a leader in mental health funding in Newfoundland and Labrador, and their $250,000 contribution will help CMHA-NL make a real and lasting impact in Newfoundland and Labrador.”

– Dan Goodyear, Executive Director, CMHA-NL 


About Pennecon 

Pennecon is a leading provider of integrated solutions across a diverse portfolio of capabilities: heavy civil, industrial, services & maintenance and marine. From breaking new ground to commissioning and life-of-project site maintenance, we deliver the best solutions, service and quality at every stage of the project. Powered by a diverse team from coast to coast across Canada, we are united by our passion and determination to deliver results on the most complex jobs in the most challenging environments. Learn more at

 Biography: Larry Puddister, P.Eng, Executive Chairman 

Since Larry joined the Pennecon team in 2005, his vision and guidance has resulted in significant growth of the company’s revenue, geographical footprint, and employee base. Larry’s 25+ years of experience covers the full gamut of heavy civil expertise, from hydro-electric and wind energy developments to oil and gas, transportation, mining, infrastructure and marine construction. In addition to his role as Executive Chairman at Pennecon, he also serves as Chief Executive Officer of Newcrete, a group of concrete companies based in Newfoundland and Labrador. Previously, Larry founded and served as President and General Manager of Northland Contracting, and held several positions with Pennecon, including Chief Operating Officer, President, and Chief Executive Officer. Larry holds a Bachelor of Civil Engineering (Hons) from Memorial University and was named Atlantic Business Magazine’s CEO of the Year for 2016.

Media Contact 

Dana Hawco